I design products and brands for AI startups, and build them in code.

Each project below is laid out like a contact sheet: the directions I tried, the steps in between, and the one I picked, circled. Every piece is a self-initiated concept and labelled as one.

Work

Covers play as you scroll

Meterline

Concept · Product UI, MotionCase study

A dashboard that tells SaaS founders whether AI is making or losing them money.

Ledger style direction

1Ledger style, dropped

Meter style direction

2Meter: its counter became the cover

Margin band style direction

3Margin band, taken forward

Final Meterline dashboard

4Final: the overview dashboard

aha

Concept · Brand, Campaign, IllustrationCase study

A campaign for an AI tutor that asks before it tells: a landing page, emails, social posts and a doodle set.

First version of the landing page, for students in India

5First pass, India only, made global

Doodle set

6The doodle set

Social posts

7Social posts

Final aha landing page

8Final: the Campus Leads landing page

Aside

Concept · Brand, Mobile appCase study

A business account for freelancers that splits every payment into what's yours and the tax set aside.

Aside coin mark

9The coin mark

Aside home screen

10Home: yours to spend

Aside tax screen

11Tax set aside

Final Aside brand and app in use

12Final: brand and app in use

Onhold

Concept · Web, TouchpointsCase study

An AI that waits on hold and makes the annoying phone calls for you: a landing page, texts and emails.

First cover, which reused Meterline's motion

13First cover, borrowed a move, dropped

Onhold text messages

14Texts

Onhold emails

15Emails

Final Onhold landing page

16Final: the landing page

Stackyard

Concept · Illustration system, UICase study

An isometric illustration system for warehouse software, from the floor tape to the handheld app.

First palette, taken from a warehouse floor

17Warehouse palette, swapped for violet

Handheld pick screen

18Handheld: pick

App today screen

19App: today

Final Stackyard illustration system

20Final: the system

Small things

Milestone counter

A 4:5 SVGator template with a live, editable number. One file, every layer named, three brands dropped in without touching the motion. My entry for the SVGator challenge on Contra.

See the entry ↗

About

Portrait of Krishna Bhupathi as a darkroom test strip in five exposures, from 4 to 20 seconds
21Test strip of me: five exposures, 12 seconds picked

I'm Krishna, a product and brand designer in Hyderabad who also writes the code. I like early products, where the brand, the interface and the website are still one conversation.

I start from what the product does and who pays for it, try a few directions side by side, and pick one idea to carry through everything. You've seen that above.

I design brand systems, product UI, websites, motion and illustration. My working hours overlap with the US and UK, and I reply within a day. I also build backends and AI features; that work lives on bhupathi.dev.

Contact

I reply within a day

Copies the address.Hire me through Contra ↗